Music Video

narrative: coming home from school and getting ready to go out and "break the rules" also including footage from earlier on in the school day at school causing havoc. (throwing exam paper in the air, legs on table and dancing down the corridors)

digipak

product 

 

colour scheme

draft 

product in action 

in the POP section

magazine advert

magazine advert in action:

Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

How media product conforms forms and conventions of real media products

real media products use a variety of shot types in their video, and usually change the shot every three seconds or so. this is to engage their audience and to keep the video interesting. shot types include pans,tilts,zooms, close up, medium close ups, long shots and establishing shots, all which i have tries to include in my video to make it more professional.
examples:
in this clip of my video i have used a zoom with the title sequence 'break the rules' which is very conventional to see at the beginning of a music video, as seen in other popular music videos such as taylor swifts 'blank space' i then used a tilt, this angle is good for showing  what the actress is wearing (costume) followed by an establishing shot of the garage full of bikes. i used motorbikes in my music video because they have connotations of being a "bad girl" and being "edgy" which is how i wanted my actress to come across as. each shot was only 2-3 seconds long, conforming to the conventions of real media products.

Another example:



in this shot i used a zoom out to be able to fit all my actress on the screen without cutting her head and arms out, i learnt screen placement in first year when creating my music video, i carried this skill on to A2. at the same time of the zoom out the lyrics are 'across the world' the zoom out emphasises this because it shows her spreading her arms out. this is then followed by a low angle shot, this is very affected because the lyrics at this point say 'putting on our dancing shoes'

textual analysis

these are the locatoions and why i chose them. this is conventional of real media products because they use a variety of different locations to keep interest in the video. 

NARRATIVE ANALYSIS

Narrative theory:
 O’Sullivan et al (1998) suggest,narratives have  a common structure, starting with the establishment of plot or theme. this theory occurs throughout my video because i have an edgy theme. this can be seen in:

• costumes - rebellious school uniform and a black lacy LBD
• hair colour 
• tattoos all features in my digipak, CD and music video.
• in my music video she throws her school book off the balcony 
• dances around the corridors in college when should be in lessons
• stands on her college work

Michael Shore(1984)
his arguments that relate to my music video is :surface without substance, simulated experience , image and style, vanity and  the moment and adolescent male fantasies. this is because it shows no real meaning and focuses on beauty and vanity of the female artist all conventional or present real media texts.

Sven Carlsson (1999) suggests that musicvideos in general, videos fall into two rough groups: performance clips and conceptual clips.  When a music video mostly shows an artist (or artists)
singing or dancing, it is a performance clip. this is what my music video consists of, mainly dancing and lip syncing.

Q2. How effective is the combination of your main product and ancillary text/

Q3. What have you learned from your audience feedback?

i used Imessage and Facebook (web 2.0) to gain feedback from close friends and family, alot of positive feedback however  some negatives such as the out of lip sync around the 1:00 minute mark. i would go back and edit my video again however when i tried to do this i realised that it was sang too slow, and then if i tried to speed it up it was always too fast. i was going to delete the clip however it was the only shot i got against a brick wall and i thought i would get more marks for the different locations i used.



the focus group gave me feedback on my digipak and magazine advert,

from my audience research survey, they agreed most of using different types of shots and camera angles to make my video more interesting. i believe i have learnt from this because i have used a variety of camera angles and shots in my video.

however one way that i challenge my feedback is that my actress doesn't fit the music genre. this is because they song is about breaking the rules so i wanted her to look more rebellious rather than a perfect bimbo stereotype for pop music genre.

the people that answered my survey said that they liked the use of slow motion, fast paced editing,flash backs, bright colours, different costumes, more than one actor in a video, lip sync and different locations. i have used all of these different strategies in my music video.
however they said they didn't like blurring and smoke machines therefor i shall not include them in my music video. i did include blurring in my video because it fits in when the music slows pace.

this shows that audience prefer abstract music videos will 11 people voting narrative and only 3 people voting for abstract music videos. Therefor i have done a narrative music video for my own work. the narrative is that its a school girls who breaks all the rules, comes home and dresses up to go out drinking and causing trouble.

Q4